OBJECTIVE: RE-ENGAGE PROSPECTIVE STUDENTS
Ansafone provided a career school in Virginia with an outbound solution for reconnecting leads reaching the end of their marketing life cycle. Ansafone’s outbound Reconnect Program provided additional follow-up on the clients’ media leads, resulting in improved conversion rates and increased enrollments; in addition, it provided a unique benefit by maximizing previously invested marketing dollars by re-engaging missed opportunities.
The school’s marketing efforts included visits to regional high schools to conduct career advancement open houses, which provided new prospective leads that currently are at a key decision point. Without automation and the technology platform, the school’s follow-up efforts were significantly limited.
Ansafone was able to give the school a competitive edge by utilizing a predictive dialer and providing campaign support on program initiatives. In order to reach a higher conversion during the prime enrollment season, Ansafone actively engaged the school’s prospective students. This Reconnect Program provided the following benefits:
- The Career School’s brand awareness
- Improved lead qualification
- Extended the lead life cycle
- Higher contact rate
- Real-time access to an Admissions Representative
THE ANSAFONE SOLUTION: PREDICTIVE DIALER USED TO INCREASE CONTACT RATE RESULTING IN HIGHER CONVERSION OF LEADS
With our predictive dialer call center services, the contact rate was substantially higher than the career school had achieved historically.
This increased the interaction time with prospects to 52% per dialing hour compared to the 13% attributed through the manual dialing.
Ansafone gave the school the ability to efficiently rework the leads that provided a higher return on their marketing expenditures. The key benefit to the school is extending the lead life cycle through multiple contact attempts to the prospective student.
Ansafone has provided a cost effective solution to reach prospective students and has played an important role in our recruiting efforts.
– Occupational Career School, VA
Our school has recently experienced an overwhelming response through presence at various career days; Ansafone has proven to be an invaluable partner in their ability to assist us in our outbound campaigns and virtually doubled our contact rates.
– Career college in Atlanta, GA
Through our partnership with Ansafone our organization has been given the ability to effectively analyze the leads by source improving our marketing results.
– Automotive trade school, Seattle, WA
||Ansafone has a 52% higher talk time than manual dialing and 70% increase in efficiency.|