OBJECTIVE: UTILIZE LIST WITH SPECIFIC DEMOGRAPHICS TO GENERATE VIABLE LEADS

A medical career school was looking to increase new starts for their upcoming sessions. They were at a disadvantage due to the competitive market in which their schools are located. They initiated a direct response mail campaign and needed a second touch for the prospective student base after the marketing piece reached the demographic area.

The campaign needed an outreach call center that would involve prospects responding to a direct mail and/or web-marketing program, which required bi-lingual support in both the U.S. and Canada.

THE ANSAFONE SOLUTION: OUTREACH EFFORTS TO A LARGE DEMOGRAPHIC AND EFFICIENTLY CONVERTED PROSPECTS INTO APPOINTMENTS

Based on the results, there was a roll-out of a 6 to 8 month campaign that involved up to 80 thousand records per month; therefore establishing a long-term relationship with Ansafone for contact center services.

We customized our high quality prospect outreach services to meet specific needs for an outreach campaign by leveraging our extensive experience marketing to prospective students. We helped the medical career school by cost-effectively generating new starts. The benefits included:

  • aggressive implementation time frame
  • dedicated (and industry knowledgeable)
  • hands-on, seasoned management team
  • high quality assurance standards
  • well educated labor force
  • intensive ongoing recruiting and training
  • automated workstations
  • industry leading dialing platform
  • economic pricing structure

TESTIMONIALS:

After reviewing our options, we chose Ansafone for their alignment with our company values and understanding of our core business model.
– Performing Arts University, Chicago, IL

We are extremely happy with Ansafone and would recommend their services. The web portal they built for us has provided the tools we needed.
– Technical Trade School, Eugene, OR

Ansafone works with us on a daily basis to ensure our mutual success. It is great to work with a partner who “gets it”.
– School of Marketing, Northern California

Key benefits:

  • High lead conversion
  • Low cost per prospect touch
  • Industry leading predictive dialing platform
  • Multi-lingual support for diverse demographic

Ansafone provided 78% interaction time with a predictive dialer compared to the medical career schools 27% interaction time per hour.