First Connect

OBJECTIVE: CONNECT WITH THE PROSPECTIVE STUDENT VIA TELEPHONE WITHIN 5 MINUTES OF WEB ENTRY

A well-respected four-year university with national presence, offering programs in a variety of career fields, was looking to capture prospective students’ Internet leads from their web marketing initiatives. They needed quick response call center services to gain the ability to connect with prospects within a targeted goal of five minutes from the receipt of the inquiry.

Their internal staff did not have the scalability and technology to attend to the overwhelming response rates throughout the day, evenings, and weekends. This resulted in a high percentage of missed opportunities attributable to significant response time delays. The decision to outsource this function was necessary in order to leverage this marketing vertical.

After careful consideration, this university chose Ansafone as a partner to accomplish this objective. This was based on Ansafone’s operational model that ensures that web leads are captured and acted upon within a five minute period of time.

The direct benefits included multi-lingual support, intelligent lead routing based on location and career of interest in a cost effective manner. The lead routing capabilities ensure prospects receive a seamless experience with Ansafone’s Campus Support Representatives. Once a campus location has been matched to the prospective student, Ansafone is able to

transfer the prospective student to an Admissions Representative at the university.

THE ANSAFONE SOLUTION: LEAD ROUTING CAPABILITIES THAT CAPTURED PROSPECTIVE STUDENTS’ WEB LEADS AND CONVERTED THEM INTO APPOINTMENTS

With years of educational experience in similar web generation campaigns, Ansafone leveraged its refined processes and procedures in order to successfully deliver the university’s desired results. The Campus Support Representative model was effective for multi-lingual requirements, allowing for greater flexibility to support the diverse prospective student base.

Ansafone’s technology platform facilitated over 73% of leads with first contact, lead processing, and successful transfer to an Admission’s Representative. The remaining leads received regular follow up over the next thirty day period; Ansafone utilized numerous outreach strategies to make successful contact with the prospective students.

Ansafone’s strength and experience is providing the appropriate Campus support representatives for the corresponding program through its performance driven culture. Hiring industry experienced program management talent achieves operational efficiencies, quality lead processing, and an innovative approach to stay competitive in the Internet market.

TESTIMONIALS:

Ansafone was the exact solution our school was seeking. Past relationships with other call centers were not as successful. We are fortunate to have partnered with Ansafone!!
– Culinary Arts School, Nashville, TN

Proven results over the last three years, Ansafone has provided us with ability to replenish our aged leads into conversions.
– Pathology and Laboratory Medicine, Southern CA

Ansafone has been a key factor in our growth and marketing strategy. We truly appreciate their approach and vested interest in our success.
– School of Business, Boston, MA

Key benefits:

  • Higher lead conversion
  • First touch within 5 minutes of web inquiry
  • Multi-lingual support for diverse demographic
  • Intelligent lead distribution platform

Ansafone converted 73% on first contact and 16% within the following 30 days.