DEALER LOCATOR

by Administrator 21. June 2009 19:37

Many large companies provide a way for users to find their local stores, dealers, or authorized resellers. The problem is that these sections are usually hidden from the search engines behind search submission forms, java scripted links, html frames, and Flash interfaces. For many national or regional chain stores, providing dealer-locator services with robust maps, driving directions and proximity search capability is outside of their core competencies, and they frequently choose to outsource that development work or purchase software to enable the service easily.

We at Ansafone can help such organizations with our Dealer Locator service. With the help of this service we provide the exact location of your shop or store to your customers. Our professional Telephone Agents at Ansafone answer your line and provide callers with the location of your store centre or dealer.

This service has a very simple working scheme. We provide you with a local or toll free number to be published for inquiries as to the location of your dealers, agents, or service centers. When a person calls on such number it is answered by trained agents. Agents request the zip code of the caller, access a preprogrammed database of your sites and relay the location of the nearest site to the caller. If you want multiple locations to be found, this service provides the ultimate customer care and convenience.

The unique features of this service are:

  1. We can locate any geographical area in the United States or Canada by utilizing a  Zip/Postal code
  2. Your site locations can be imported from a wide variety of industry standard file formats.
  3. Location lookups and responses can be customized to fit your particular specifications.

Such store, dealer and office locators have become essential applications on business and consumer Web Sites. Retailers, hotels, banks, insurance companies, restaurants and other businesses use locators to help drive customers and prospects to brick and mortar locations to obtain services, shop and buy. In addition, locators are excellent for promoting brand and increasing visibility for a business. But it is very important to choose the correct locator. If the locator is not designed with the needs of both the business and end user in mind, failure rates can be very high.

Sometimes customers are unable to understand how to use locator or application or locator provides inaccurate locations. As a result, the customers get frustrated and look for some other competitor. As explained earlier Ansafone Dealer Locator is very simple to understand so there is no question of confusion. We take proper care and see that no customer is ever misguided.

A few tips may be followed to optimize the store locaters for local search. There must be links which search engines can follow into all the store location pages. You’ll need to provide a web page for every city with your stores, and you may have to generate a small hierarchy of pages to link out to pages for all locations, depending upon how many total locations you have. It’s preferable to create a stand alone page for each and every location, so that each of those pages will be made to be very specifically relevant to the city, zip code and local area. Consider designing each location’s page as a sort of profile of information about that particular store and make the store’s profile as unique as possible

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Outbound Call Centers and Direct Marketing Campaigns

by Administrator 10. June 2009 01:01

Today’s call center is a channel of communication that strings caller and business together. An outbound call center is one in which call center agents make outbound calls to potential customers on behalf of a business or client with the intention of selling products or services to the individual. Calls made from the outbound center can include telemarketing, sales or fund-rising calls as well as calls for contact list updating, customer retention campaigns, sending messages or reminders, surveys or verification services.
The use of outbound call center is undergoing enormous growth due to importance attached by companies to customer care, telemarketing for product offerings, growth of direct marketing etc. Telemarketing is growing and information lines are forming part of many product service offerings. The growth of direct marketing has also contributed to the popularity of outbound call centers as a means of reaching targeted customer bases.

Today, outbound calling is an important part of modern sales and marketing. It is critical for any lead generation campaign. No doubt telephone is the most effective communication means for targeting your prospects in no time. Telemarketing is one of the important features of outbound call centers. The staffs are trained in customer service and techniques to sell your product/services and professionally conduct your campaign.

Outbound telemarketing can be used by itself or with other methods of direct marketing such as direct mail follow-up or e-mail follow-up. It delivers your message directly to your prospect and allows for immediate interaction. No other medium can provide this instant marketing feedback. Telemarketing services is the calling area of a direct marketing campaign and can fit in with any call to action, up sell or cross sell. It can allow companies to not only learn more about and from their customer base, but it can also provide direct access into their customer’s lives and homes.
With ever-rising competition, it has become all the more important to reach out to your customers.  Direct marketing campaigns plays a critical role in the success of a company and the launch of a new product or service. Most companies rely on some form of direct marketing to acquire new customers and generate additional revenue from existing customers.

The challenges faced by marketing departments of outbound call centers are not significantly different from that of past. As always, the main goals are to convert more prospects into customers and retain and increase revenues from existing customers. But what has changed really is the complexity of the marketing landscape. Due to the rise of personalization and segmentation, customers expect to receive highly targeted communications. The number of channels through which to reach customers has expanded which includes e-mail and the Web. That’s why today’s customer often use more than one channel to find information and purchase products and services.
The four basic elements of outbound campaign includes-

  1. Make a list or database of customers or prospects you plan to communicate via telephone, e-mail, the internet etc. This database is the least expensive and most important element of your direct marketing campaign.
  2. The message or information, which you are going to provide to your prospects play a major part in your program’s success or failure. It should be well-written keeping your customers in view.
  3. Dialogue used to communicate your message and persuade the target to respond favorably or cooperate plays a very important role.
  4. There is no substitute for experience. A good service representative knows how to handle objections, probe for need and close the deal.

Outbound call centers are the proven tools in preserving and growing sales as well as providing as essential pipeline of market intelligence.

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